About Words to Win By

Words to Win By, formerly Brave New Words, takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. From electing the dynamic Jacinda Ardern Prime Minister of New Zealand, to repealing a national ban on abortion in Ireland, to beating back right-wing race baiting in Minnesota, Anat and her guests explore what made it possible to engage the base, persuade the middle, send the naysayers packing, and win.

Anat Shenker-Osorio

About host Anat Shenker-Osorio

Founder and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She’s led research into how to persuade and mobilize on issues ranging from tackling right-wing race baiting to promoting clean energy and from honoring the rights of immigrants to reforming criminal justice. Anat’s delivered her findings at venues such as the U.S. Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation, New Zealand Council of Trade Unions, the European Commission and LUSH International. Her writing and research is profiled in The Washington Post, The Atlantic, Boston Globe, Salon, The Guardian and Grist, among others. She is the author of Don’t Buy It: The Trouble with Talking Nonsense About the Economy. Learn more: ASOCommunications.com